32Red online casino is taking full advantage of being licensed by a gaming jurisdiction that is on the white list of the United Kingdom’s Gambling Commission. It has announced that it will be releasing its first TV advertisement that is expected to be aired across all major television channels.
32Red Casino is one of the online gambling portals of 32Red plc, which a London Stock Exchange listed company. In fact 32Red Casino is the largest contributor to the revenue of 32Red plc. The other gambling portals offer poker, bingo and mobile gaming. Dash Casino is another on;ine casino owned by 32Red plc. 32Red Casino has been licensed by the jurisdiction of Gibraltar. Gibraltar is one of the few gambling jurisdictions on the white list of the United Kingdom’s Gambling Commission. This white list was created under the UK Gambling Act 2005 and came into effect from 1st September 2007. Only those jurisdictions that have an appropriate regulation regime in place are put on the white list. The requirements that have been set by the Commission are stringent and the Commission has found that only a few jurisdictions meet them. Gibraltar is one of them. The online casinos licensed by jurisdictions on the white list are given the permission to advertise via television, radio, newspapers, magazines, taxis and media channels in the United Kingdom.
32Red Casino is timing the release of its campaign with the Christmas and New Year holiday season. The campaign will emphasize the online casino’s player support, games, awards and its new player welcome bonus. The campaign will also highlight 32Red’s sponsorship of English Premiership football club, Aston Villa. Though this will be the first advertising foray by 32Red Casino, another 32Red property is already releasing regular advertisements. 32Red Bingo adverts appear on Channel 5 and E4.
The long list of awards won by 32Red Casino include being recognized as the Best Casino by Casinomeister for the fifth year running. Other awards have been received from U.K. Gaming, eGaming Review, Gambling Online Magazine and Online Casino Fan. To complement the TV advertisements, 32Red Casino has revamped its welcome bonus. It now allows new players to choose from a 100% deposit match bonus of up to £250 or £32 free for depositing £10.
Mark Quayle, Head of Marketing for 32Red, has announced another initiative that is bound to attract traffic to the online casino, even though this initiative is not unique to 32Red Casino. 32Red Casino is powered by Microgaming and four new Microgaming online casino games will be available to the members of 32Red Casino from January 2009. These are the new guaranteed £1 million jackpot slot machine Mega Moolah 5 Reel Drive, online slots Polar Pioneers and Liquid Gold and Joker Poker Level Up video poker.